Gifts are loved by everyone! From young kids to grand daddies,
an unexpected gift adds a smile to everyone’s face. The way gifts are given, occasion and timeline
play an important role in corporate gifting. It can be wishing someone for a
promotion, anniversary, an achievement or thanking for the business, gifts are
a way of expressing your thoughts to the other person. Sometimes, just a
congratulation greeting does the work, if timed rightly, and other times even
an 3bhk flat doesn’t help. It’s important to understand the person’s role,
occasion and express the motive properly in corporate gifting.
Gifting has been a part of corporate culture over decades,
as a gesture to thank for the association/ business or to develop one! Mostly occasion like product launches,
festivals or celebrations are used for gifting. Gifting forms an integral part
of these events. Let’s find out how?
Employee Gifting:
Employees gifting is one of most important and widely used options. Employee
loves being valued and employers do it often with gifts. Most of the companies’
award employees with valued gifts for 5yrs and 10 years association. There are
gifts, vouchers, experiences given to employees for quarterly achievement,
annual achievement or performance based competitions. Few companies make it
special for employees by gifting them on their birthday, anniversary, marriage
and baby’s birth. This adds a personal connection with the employees and better
employer-employee relationship. It’s important to add new gift range in this
category, Innovation is the key. That’s why it covers major section of
corporate gifting.
Events: Events
can be internal or external to the company, both adds in branding and passing
the message to the audience. The gifts used for these are mostly event based
like ‘celebrating 10 years of a company’ helps passing the message of growth
and new focus for the company, goodies could be simple like T-Shirts or
exclusive like mementos. Similarly, external events can be being part of
exhibitions, Charitable events, product launches or connecting with colleges
etc. Again, the gifts depend on the kind of message you would like to pass on
to the audience. You would like your audience to feel connected with you and
use your gifts as much as possible, mostly which leaves a company image on
audience mind.
Festivals Gifting:
Festivals are the time of celebration in a year. Games, Gift exchanges and
sweets are a part of each events. Corporates use these festivals as a medium to
connect with their employees, supplier or customer. There are a variety of
gifts available for these varying from traditional or native gifts that carry a
message, nature friendly gifts, techy to utility gifts. Evergreen gifts like
chocolates in a new branded form is a common gift in this category.
No gifting Policy: Many
international companies have implemented “No Gifting Policy” from business
partners, as a blockade to receive no favors for business or support
favoritism. This policy has affected the corporate gifting market in a way, but
at the same time has opened a scope for unconventional gifts. A way product can
be gifted with minimal branding and maximum usability like go green gifts,
traditional usability items, etc
New Trend of Gifting
Experiences: With the inclusion of No gifting policy in many companies, a
new range of gifting an experience has come to market where you could gift your
partners a movie, travel, stay, spa or adventures experience. As this is quite
new in the market, most of the companies use it for employee gifting, but a
thought can be breakthrough in business gifting as well.
Corporate gifting is an important part of marketing mix as it
strengthens the relationship between partners and creates a good will, if used
with an appropriate communication. Companies using it in an innovative way with
good marcom activity would always get a better brand recognition and connect
with their appropriate audience.
To get list of innovative products in corporate gifting,
connect with us at giftingmemories.co.in
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